2001-Afternoon Session-BRK Annual Shareholders Meeting
Berkshire Hathaway Annual Shareholder Meetings (since 1994)
00:00
Potential of per capita consumption on a global scale
Coca-Cola CEO discusses the challenges of reversing consumption patterns worldwide. He believes that pushing pricing too far can change consumption patterns, but not drastically. Despite the popularity of Starbucks, coffee and milk consumption per capita continue to decline over the years.
Transcript
Play full episode
