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Dan Go: How He's Building a Massive Personal Brand and Business Using Social Media

The HeyCreator Show

NOTE

The Role of Sponsorships in Starting a Newsletter

When it comes to sponsorships, for those starting off with newsletters, it's important to consider the value they bring. Starting from scratch, focusing on providing 99% value and promoting your own products or services may be more beneficial. Waiting until you have a larger subscriber base, around 100k or more, gives you greater leverage. This advice applies specifically to newsletters, as other platforms like YouTube and podcasts may differ. Creating your own business, preferably service-based, is a good foundation. Start by helping people and collecting testimonials, then offer a moderately priced course for those who can't afford coaching. Simplify your product suite to offer value and attract customers. While sponsorships may not be the best route for starting a business, it ultimately depends on individual contexts.

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