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The evolution of custom instructions and custom GPTs has significantly improved user experience by allowing for tailored interactions. Initially, the generic nature of custom instructions limited context-sharing across various projects. Custom GPTs now enable users to create specific interfaces for different tasks, such as newsletters or social media. However, the user interface remains challenging. The introduction of a public store and revenue sharing for contributors offers additional benefits, fostering engagement. A practical example includes creating a specialized project in Claude, using effective YouTube transcripts to enhance content creation, illustrating the importance of context in maximizing the efficacy of AI assistance.