Innovate or Become Irrelevant

The current media landscape requires innovation and new distribution mechanisms to succeed. Traditional networks struggle to break even, and merely imitating successful models leads nowhere. The emergence of direct-to-consumer platforms, like Substack for journalism, signifies a shift, enabling creators to engage audiences more effectively. In podcasting, while there was initial optimism about audience growth, current challenges arise from the cautious behavior of investors who favor proven formulas, hindering creativity. The landscape reveals that without embracing new strategies and understanding the audience, creative endeavors may falter.