The Secret Pathway to Scale

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To achieve success, focus on making your product indispensable and loved by users. Word-of-mouth growth is key for startups. Building a cult following of happy customers is crucial. Winning people over one by one is the path to exponential growth. Invest in creating a product that users can't stop raving about, and marketing can be deferred indefinitely.

The true seed of scale is customer love, which you can’t buy, hack, or game. Sam Altman, former president of Y Combinator, scaled countless start-ups by focusing on this one idea: Finding 100 users who love you is better than 1 million who kinda like you. As CEO of OpenAI, Sam leads the creation of genuinely useful AI products. He shares timeless insights in his interview from 2018 on how to build on the love of passionate customers to create world-shifting tools.

Read a transcript of this episode: https://mastersofscale.com/sam-altman-why-customer-love-is-all-you-need/

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