Blog Post Structure

Don't try to condense too much information into a single blog post.
Readers aren't prepared for highly dense, academic-style writing online.
Instead, present key ideas like panels in a comic book.
Let the reader connect the dots between those ideas.
This encourages engagement and allows them to participate actively in the dialogue.

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Episode notes

Seth Godin is the author of 21 international bestsellers that have changed the way people think about work. Seth’s books include Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. Seth writes one of the most popular marketing blogs in the world, and two of his TED talks are among the most popular of all time. His latest book is The Song of Significance: A New Manifesto for Teams.

Timestamps for this episode are available below.

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Timestamps:

[00:00] Start

[06:14] Writing a provocation rather than a prescription.

[13:08] Divvying up concepts.

[16:25] Comprehension over complication.

[18:58] How Seth fulfills a blog post’s purpose.

[22:28] Claude AI vs. ChatGPT.

[23:41] How Seth Godin as a Service (SGaaS) maintains consistency.

[27:23] Simplification over exaggeration.

[31:56] Working with Isaac Asimov and getting a Clue.

[36:53] How Seth moves life’s story forward (even when he loves the current chapter).

[43:28] Why does Seth write?

[44:59] Is an ounce of prevention worth a pound of sinecure?

[45:15] Parting thoughts.

For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.

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