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Wide distribution benefits Joe Rogan and potential downside for Spotify
Joe Rogan's desire for wide distribution could pose advertiser challenges for Spotify. However, the arrangement benefits Rogan more than Spotify, as he gains all the upside with minimal downside risk. While Spotify could make up the difference through advertising, they bear the brunt of any negative controversies associated with Rogan. Despite potential downsides, Rogan's economic value and ability to defy expectations make him an attractive partner for deals.