1min snip

Good Work with Barrett Brooks cover image

Habits, Generosity, and Cultivating Excellence with James Clear

Good Work with Barrett Brooks

NOTE

Harnessing Cult-Like Communities for Book Promotion

Sharing insights from an interview with Tim Ferriss, where the speaker discusses leveraging advanced copies to gain early traction by targeting tight-knit communities with a strong word of mouth. The tactic involves identifying audiences with a cult-like feel to have ideas spread seamlessly within them. The speaker emphasizes the importance of a strategic mindset in promotion, highlighting the difference between merely completing the work and actively promoting it to give oneself a shot at success.

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