Reflections on YouTube's First Year with Sunday Ticket and Challenges Faced

The first year with Sunday Ticket on YouTube saw success in delivering a compelling viewer experience with features like MultiView, live chat, and polls. The strategy of providing choice to consumers attracted subscribers and increased engagement with more live games watched. Partnering with creators to bring fans closer to the game and utilize NFL IP for content creation was a significant focus. Challenges were faced in educating and migrating consumers accustomed to other platforms, requiring a deliberate effort for a smooth transition. The evolving sports media landscape has shifted the metrics of success for sports fans, prompting YouTube to rethink what defines a sports fan.