Lenny's Podcast: Product | Growth | Career cover image

Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)

Lenny's Podcast: Product | Growth | Career

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Focus on Commonalities Across Borders

Working in regulated industries like B2B situations requires attention to specific country regulations, but core human behaviors are more similar than different. Startups should not overly focus on marginal differences between groups of people, as it can lead to unnecessary complexity and mistakes. Duolingo found success by treating the world as one and implementing strategies universally, rather than adapting to perceived cultural differences in various countries. While countries may have unique customs, it's essential to acknowledge the commonalities in human behavior to streamline operations and achieve success efficiently.

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