127. Four Principles of Powerful, Focused Communication Pt. 1
Think Fast Talk Smart: Communication Techniques
Making Conversations Relevant and Accessible
Understanding what is most important helps make content relevant. Emotion is powerful for memory and action, so incorporating it into content is valuable. Understanding the audience and building emotion into content, like Lego does with its instruction manuals, can create an emotional experience for the audience. Bringing the audience into the story by using inclusive language and time-traveling phrases makes the content more engaging and relevant. Creating curiosity in the content is a strong motivator for audience attention. To make content accessible, it's necessary to simplify complex topics without dumbing them down. Empathy is key to overcoming the curse of knowledge and passion, as it helps craft messages that are more detailed and accessible to the audience.
