How to find your thing
My First Million
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Physical Products Are More Defensible Than Purely Digital Businesses
- Zach argues physical product businesses (real-world supply chains, shelf presence) are more defensible against AI than purely digital businesses.
- AI will boost productivity and margins (e.g., from ~15% to ~25%), making e‑commerce more profitable while preserving defensibility of tangible products.
- Shaan admits this perspective might falsify his seven-year assumption about avoiding e‑commerce and says he should revisit that belief.
- The hosts joke about supplement brands as an example of a lucrative, defensible physical product business.
- Key tension: digital products face a race to the bottom; physical products retain barriers AI can't easily replicate.
Play episode from 46:59
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