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How to use LinkedIn to drive revenue in 2024 (with Chris Walker)
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Consult to Connect: The Path to Genuine Value
Becoming the leading consultant for your target customer involves providing free, valuable insights that directly address their needs. Instead of focusing solely on content distribution strategies like hashtags or post times, prioritize delivering precise, actionable advice through direct interaction with potential clients. This approach not only builds confidence in your content but also ensures it's relevant and resonates with your audience. Document the unique value you provide during these interactions, as this firsthand experience helps you understand customer concerns deeply. Most content fails because it reflects what businesses think customers care about, rather than what they actually need. By adopting a consultative approach, you can create high-impact content rooted in real data and experiences, fostering a genuine connection with your target market, and consequently increasing the effectiveness of your strategies.
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