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Why On Page SEO Matters Most in 2024 with Terry Samuels - Happy Hour SEO - 221

Local SEO Tactics and Digital Marketing Strategies

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Businesses can address the EAT guidelines from Google by incorporating words like 'trust' instead of 'about' on their website. It is crucial to establish authority, expertise, and provide valuable content that ensures visitors don't have to leave the site to find information. This includes tracking user queries, offering FAQs, and creating specific content. Building authoritative links to the website can also be beneficial. While not being a link builder, focusing on content quality and relevance has always been a priority, aligning with EAT guidelines even though not extensively studied.

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