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Master Sales and Communication to Sustain Clients
Successfully launching and maintaining an agency requires exceptional sales skills, as acquiring clients has become increasingly challenging. A strong salesperson must either be charismatic or persistent—merely having a great product or offer is insufficient for closing deals. Additionally, effective communication plays a crucial role in client retention. If a client experiences poor results but receives great communication, they are more likely to stay long enough for improvements to be made. Conversely, outstanding results paired with poor communication often lead to client loss. Thus, balancing good results with strong communication is essential for long-term success in client relationships.