Customers possess valuable insights about their problems, yet they often lack the expertise to identify effective solutions. Relying solely on direct feedback can lead to misunderstandings, as customers are not typically equipped to suggest what to build. While surveys can provide a glimpse into customer pain points, they do not guide the product development process. The key to addressing customer needs lies in creating a minimum viable product (MVP) and engaging users in a dialogue about whether it resolves their issues. This iterative process is essential and cannot be bypassed, as true solutions emerge only through direct interaction with actual products.