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The Knowledge Project with Shane Parrish cover image

#1 Psychologist: Toolkit to Accomplish Your Hardest Goals

The Knowledge Project with Shane Parrish

NOTE

The Power of Moral Reframing in Communication

Using moral reframing in communication by grounding arguments in moral terms that align with the values of the audience can effectively influence people to change their viewpoints. By appealing to values held by the audience, such as patriotism for conservatives, while still presenting factual information, individuals can maintain their beliefs while being open to new perspectives. This approach helps individuals feel their moral compass is respected, making them more receptive to different ideas.

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