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Common Misconceptions When Starting a One-Person Business
One common misconception when starting a one-person business is believing that having the right niche and a valuable product is enough to succeed. In reality, aside from identifying the target audience and solving their problems, a crucial aspect is gaining attention through marketing strategies such as copywriting, podcast hosting, video production, hosting live events, and building a strong social media presence. Many overlook the importance of marketing in running a successful one-person business.