45sec snip

Pfeffer on Power cover image

Communicating with Power: Connection Over Perfection with Matt Abrahams

Pfeffer on Power

NOTE

Creating Messages that Resonate

Effective communication hinges on crafting messages that are relevant, salient, and accessible. By focusing on these elements, communicators can significantly enhance the likelihood that the audience will remember the information conveyed. It's essential to acknowledge that emotional impact plays a critical role in memory retention; as Maya Angelou stated, people remember how you make them feel more than the words you use. Therefore, prioritizing engagement and relevance in content creation is vital, as it fosters a stronger connection with the audience and improves recall.

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