Invest Like the Best with Patrick O'Shaughnessy cover image

Bill Gurley – All Things Business and Investing - [Invest Like the Best, EP.137]

Invest Like the Best with Patrick O'Shaughnessy

00:00

*Marketplace- small things that don’t scale - liquidity quality *

The key to launching a successful marketplace is to focus on doing unscalable things initially to get the flywheel spinning. By investing in activities that may not be sustainable in the long run, such as conducting manual reviews or engaging with passionate participants in a specific area, the goal is to create a strong foundation for the network to grow organically. This approach, known as 'liquidity quality', prioritizes the quality and engagement of a small, passionate user base over rapid expansion to multiple cities. By focusing on building a network with high liquidity quality, a marketplace can foster a sense of community and quality that is essential for sustainable growth.

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