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The Daily

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Voting is Driven by Personal Priorities

Voters often prioritize issues based on immediate personal relevance rather than deep analysis. The process of decision-making on what issues to focus on can be random and influenced by recent experiences, like consuming debate content. Understanding and engaging with undecided voters can reveal that many are not as deeply informed about issues, yet their votes carry equal weight. Both candidates in the election have strengths on significant issues, but in the eyes of undecided voters, the connection to how they feel and what they care about in the moment can be more pivotal in determining their choices.

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