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#1 Elon Musk: Tesla, SpaceX, & the Quest for a Fantastic Future

Founders

NOTE

Embrace risk to defy convention and create your own future.

Rejecting conventional wisdom, Musk opted for high-risk investments in SpaceX, Tesla, and SolarCity rather than waiting for the next big innovation. He invested substantial sums, exceeding $180 million, into developing highly complex physical products in costly markets. By choosing to build from scratch and challenge industry norms, Musk transformed traditional aerospace, automotive, and solar sectors. He acknowledged the significant challenges in manufacturing physical goods compared to software, emphasizing the need for bold actions to disrupt entrenched conventions.

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