Biddhla's foray into the pains industry is marked by a historical event in the 1940s when a ban on paint imports into India led 4 friends to take up the challenge. With a scarcity of local paint, Champa Kolk Choksey, Chimun Lal Choksey, Suri Khan Dhani, and Arvind Vakil ventured into the industry, showcasing their entrepreneurial spirit.