Lessons from CMOs, Great Storytelling, Freelance vs. Full-time, Follow Your Energy
Founder's Journal
Create Content with Emotion in Mind
Content creators should focus on evoking strong emotions in their audience to make them stop scrolling and engage with the content. By understanding the emotions of their target audience, creators can create content that resonates with them. Examples from Buzzfeed and a viral social media marketing agency highlight the importance of triggering emotions like amusement (LOL, WTF), surprise (OMG), warmth (AWW, awe), and wonder (WOW) to increase the chances of content going viral and being shared.
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