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Challenges of ADA Compliance for E-commerce Websites
E-commerce businesses often face lawsuits related to ADA compliance, which requires websites to have accessibility features for people with disabilities. This includes providing alternatives for color vision and screen reader compatibility. Achieving ADA compliance can be a conversion killer, as it requires displaying an ugly badge on the site and investing in non-sales-driving work. Lawsuits related to ADA compliance typically settle between 10 and 20 thousand dollars, and some law firms specialize in filing these suits using the same plaintiff names.