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973: Mastering the New Rules of Persuasion with Leslie Zane
How to Be Awesome at Your Job
Prioritize Prospective Customers Over Core Clients
Traditional marketing strategies are based on outdated assumptions about decision-making, focusing primarily on core customers who are unlikely to offer insights necessary for growth. Instead, businesses should prioritize prospective customers, as understanding and reaching out to them can drive significant expansion. The instinctive mind governs decisions, emphasizing the need to reevaluate marketing approaches that concentrate solely on existing satisfied clients. By doing so, companies can uncover true growth opportunities and evolve beyond limitations imposed by their current customer base.
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