Overcome the Shiny Object Syndrome to Double Revenue & Happiness by Focusing on Less with David Wood: An EOFire Classic from 2021
Entrepreneurs on Fire
Focus and Specialization Over Scattering and Overwhelm
Becoming aware of the nature of our own mind is crucial as we tend to scatter our focus across multiple target markets and problem sets, leading to overwhelm. Specifically in business, trying to cater to too many target markets and problem sets can lead to trouble, even before considering traffic sources. Instead, it is essential to focus and specialize in one or a few target markets and their specific problems, rather than trying to do everything well.
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