Marketing Mastermind: Seth Godin on Viral Growth and Community Building
The Hard Way With Joe De Sena
Small Niche Fuels Growth
The key to success is not targeting the whole world but finding a small niche audience that resonates with your product or service. Selling to a small, passionate audience can lead to significant growth and impact, as people are more likely to trust recommendations from friends rather than traditional advertisements. It's been proven that achieving success with a small group is sufficient, as seen from bestselling books that reached only a fraction of the population but still made a significant impact on those individuals. The emphasis is on finding a niche that genuinely connects with your offering, rather than aiming for mass appeal.
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