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Tools & Strategies You MUST Use To Survive The 2024 AI Revolution
Marketing Against The Grain
Small Niche Fuels Growth
The key to success is not targeting the whole world but finding a small niche audience that resonates with your product or service. Selling to a small, passionate audience can lead to significant growth and impact, as people are more likely to trust recommendations from friends rather than traditional advertisements. It's been proven that achieving success with a small group is sufficient, as seen from bestselling books that reached only a fraction of the population but still made a significant impact on those individuals. The emphasis is on finding a niche that genuinely connects with your offering, rather than aiming for mass appeal.
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