The Ashoka Systems Change Podcast cover image

Episode 2: interview with Jordan Kassalow, the founder of VisionSpring, and co-founder EYElliance

The Ashoka Systems Change Podcast

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Acquiring Funding for Eyeglass Distribution By Framing How The Problem Affects Existing Issues

By framing the issue of eyeglasses as a global development concern rather than just a health issue, a strategic move was made to influence governments and the private sector. A paper was written with a strategic partner in the World Economic Forum, highlighting the economic impact of uncorrected vision, emphasizing the link between vision and productivity, education, and road safety. This paper was presented at Davos, USAID, and other platforms to raise awareness. Efforts were focused on influencing the US government, resulting in the inclusion of language in the state and foreign appropriations bill regarding eyeglasses' importance for education. Eventually, a two and a half million dollar line item was allocated in the bill, marking a significant milestone for securing funding for eyeglass distribution.

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