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S6 E2: From Billions to Bankruptcy: How SmileDirectClub and Dollar Shave Club Fell From Grace
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The Crazy Things About Smile Direct Club
In a surprising turn of events, it is revealed that a popular company invested in Smile Direct Club, which raised a massive $2.5 billion. The revenue of the company skyrocketed from $20 million in 2016 to a staggering $750 million in 2019. Despite being labeled as a telehealth business, 90% of their sales came from physical stores instead of their online platform. The company went public in 2019 with a valuation of $9 billion. However, their relationship with Invisalign, a competitor, turned sour, resulting in lawsuits. Additionally, personal experiences with Smile Direct Club vary, with some having positive outcomes while others faced challenges.
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