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Episode 692: How To Sell ANY Digital Product At Any Time No Matter The Market (Digital CEO Series)
The Mind Your Business Podcast
The Power of Imposing Deadlines in Storytelling and Product Creation
Imposing a deadline, known as the ticking clock in storytelling, is a powerful device to make a story more captivating and engaging, as it drives the protagonist towards their character arc, increasing stakes and making the plot more intriguing. In the realm of product creation, deadlines are essential as they provide the impetus for clients to take action, evolve, and achieve transformation. This is particularly crucial for digital products, where the focus is on selling outcomes and evolutions. Deadlines can take various forms but are necessary to move the plot forward and push individuals towards growth and change.
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