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The NFL

Acquired

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Television's Rise: A Game Changer for Professional Sports

The post-war era of the late 1940s marked a significant turning point in American sports, particularly for the NFL. With a meteoric rise in television set sales—from 7,000 in 1946 to 25 million homes by the early 50s—TV became a dominant medium for national sports programming. The emergence of the AFL prompted the NFL to adapt and innovate, fostering a 'league-first' mentality that drove growth. Unlike baseball, which historically resisted embracing television due to fears of undermining ticket sales, the NFL learned to leverage the medium, establishing itself as the premier sport on television and reshaping the competitive landscape of professional sports in America.

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