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E071: Catching up with Austin
OPERATORS
Data-Driven Creative Insights
Creative performance cannot be overlooked in advertising; poor creative leads to dismal metrics, as illustrated by a case of a company with a click-through rate as low as 0.1%. To achieve acceptable performance, a minimum click-through rate of 0.5% to 1% is necessary. If companies do not reassess their creative strategy and bring in new talent when performance metrics are dire, they risk significant financial consequences, potentially leading to business failure.
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