Data Reflects the Past, Not the Future

Big data is inherently biased as it reflects historical trends rather than predicting future possibilities, leading to a conservative perspective. It focuses on quantifiable metrics, disregarding emotional and experiential factors, which diminishes its ability to capture the complete picture. This quantification bias overlooks people's sentiments, leaving out critical aspects like enjoyment and motivation. For meaningful insights and creative inspiration, reliance on anecdotes and personal stories may prove more effective than averaging data.

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