The Man That Makes Millionaires: How To Turn $1,000 Into $100 Million!: Alex Hormozi
The Diary Of A CEO with Steven Bartlett
Understanding Value Variables in Achieving Dream Outcomes
Value can be broken down into four variables: the overall dream outcome, perceived likelihood of achieving the outcome, time delay between purchase and outcome, and effort and sacrifice required. Enhancing value involves focusing on the customer's dream outcome, making it likely to succeed, minimizing time delay, and reducing effort and sacrifice. These variables have corresponding opposites, such as risk, time delay, and sacrifice. The goal is to maximize upside, paint a compelling vision, minimize time delay, and reduce effort and sacrifice, ultimately ensuring that customers can achieve their dream outcome as soon as they desire it.
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