Superhuman (with CEO Rahul Vohra)
Acquired
**Positioning Exercise **
The importance of creating a primary differentiation with a narrow positioning when targeting a specific audience in high-growth technology companies is highlighted. The example of Superhuman, the fastest email experience, demonstrates the effectiveness of a narrow and focused positioning strategy to serve a particular customer segment. Despite starting with a narrow focus, there is an opportunity to expand and find more room around the edges, proving the scalability of a well-defined positioning in capturing a larger market share.
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