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** The Rise of Bootstrapped Profitable Startups**
The biggest business winner in 2024 is expected to be the bootstrapped profitable startup due to underestimation of how cheap it will be to copy existing businesses. As technology and energy costs decrease, disruption of companies will occur in months rather than decades. Thus, creating profitable startups for cheap and allowing them to attack existing businesses with economic potential. Being profitable will be crucial for survival, while unprofitable startups will face immense pressure.