Capital-Efficient Growth (with Zoom CEO Eric Yuan & Veeva CEO Peter Gassner)
Acquired
The Importance of Marketing and Customer Feedback in Business
We tried to prove a point by paying a customer a lot of money and receiving consistent feedback. We created a marketing program and spent a lot of time and money on it. It was a huge check, over 200 thousand a month. The marketing team was educated but I wanted to understand more. I told them they should get three dollars back for every dollar spent. Marketing is important but can be tricky if you don't know how to manage it.
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