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The IO Podcast: Investor + Operator cover image

He Started A Business That Sold For $2.5 Billion. Here's What He Learned | Blake Murray, Divvy CEO | I/O Pod Episode 11

The IO Podcast: Investor + Operator

NOTE

Creating Product Excellence for Effortless Go-to-Market

The speaker delayed product launch to ensure it was so exceptional that generating leads and conversions would not be a concern. The goal was for the product to elicit a strong positive reaction from users, leading to instant sign-ups to avoid trouble with their superiors. The focus was on making the product so compelling that the burden of proof shifted to the audience, aiming for a flawless go-to-market approach.

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