Podcast Guest Selection & Outreach

Summary: Influencers should collaborate with brands that align with their aesthetics and values. Similarly, podcasters should be selective about their guests and ensure they provide value to the audience. Ryan Holiday emphasizes that not everyone should start a podcast, and podcasters should approach potential guests strategically, not just by listing their own accomplishments.

• 🗣️ Influencer-Brand Alignment: Influencers should prioritize working with brands that resonate with their personal brand and audience. Avoid associating with brands whose social media presence clashes with your own.
• 🎙️ Podcasting for Value: Podcasting requires more than just a platform; it demands consistent, valuable content for the audience. Focus on providing value, not self-promotion.
• 🤝 Strategic Guest Outreach: Podcasters should approach potential guests strategically, focusing on how the collaboration benefits the guest and the audience, rather than simply listing their own achievements.
• ✍️ Ryan Holiday's Perspective: Best-selling author Ryan Holiday argues against the idea that everyone should start a podcast. He advocates for thoughtful consideration of content and value before launching a podcast.

Key Takeaway: Approach collaborations strategically, focusing on shared values and audience benefit, rather than self-promotion.