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Google’s Monopoly Money + Is the A.I. Bubble Popping? + The Hot-Mess Express
Hard Fork
Default Agreements drove >50% of Google's Search Revenue in 2017
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Default agreements significantly impact Google's revenue generation, with more than 50% of its overall search revenue attributed to these arrangements in 2017. This percentage increased since 2014, highlighting the growing reliance on default placements. Additionally, Google's internal projections indicated a potential loss of 60 to 80 percent of search queries on iOS devices if it were to lose its default agreement with Apple. This underscores the critical nature of securing default positions with device and browser manufacturers for sustaining search traffic and revenue.
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