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Invest Like the Best with Patrick O'Shaughnessy cover image

Bret Taylor - The Agent Era - [Invest Like the Best, EP.386]

Invest Like the Best with Patrick O'Shaughnessy

NOTE

Milkshake example: Understand the Job, Not Just the Product

Businesses should focus on understanding the specific job that customers are hiring their products to do, rather than only improving product features. The 'Jobs to Be Done' framework illustrates this by revealing that customers may purchase a product, like a milkshake, for various reasons, such as convenience during a commute or as a treat for children. By identifying these underlying customer needs, companies can better tailor their marketing strategies and product offerings to align with those needs, leading to increased sales and customer satisfaction.

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