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Europe’s battery darling runs out of juice
FT News Briefing
Emotional Investment Fuels Loyalty Programs
Individuals exhibit intense emotional investment in loyalty programs, which can lead to strong reactions, especially when changes negatively impact access or benefits. This emotional attachment creates a sense of frustration and anger when faced with exclusion, such as not being able to enter a lounge despite prior entitlement. Additionally, the allure of obtaining something perceived as free drives consumer willingness to invest time and money in these programs, reflecting the deep connection and value they assign to the rewards offered.
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