Rory Sutherland
Tetragrammaton with Rick Rubin
00:00
The Kennedy assassination and the battle between rich and cool
If I had time travel, there are 10 historical events I'd love to witness, like the Kennedy assassination. Despite the unpleasant parts, it was a rock and roll moment. In life, there's always a battle between being rich and being cool. As people get rich, it's harder for them to be cool. A man, Sir James Goldsmith, once said that when a man marries his mistress, he creates a job vacancy. Similarly, when there's a strong trend, it creates a vacuum for something else to fill.
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