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903: Dan Ariely | Why Rational People Believe Irrational Things

The Jordan Harbinger Show

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The Power of Cognitive Dissonance in Shaping Beliefs and Behaviors

People become more enchanted and invested in something when they put a lot of work into it. This is known as cognitive dissonance, where our behavior drives our preferences. It is difficult for people to change their beliefs after they have already invested time and effort into them. Social media posts, protests, and other forms of effort reinforce these beliefs and make it challenging to escape from them.

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