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Choose Your (ad)Venture (Ep. 10)

Gamecraft

NOTE

Understanding Revenue Share and Advances in the Gaming Industry

In the gaming industry, developers often receive a percentage of the gross revenues from game sales, typically around 15%. However, developers may need to be cautious about the deductions allowed from gross revenues, as this can significantly impact their earnings. For instance, in a scenario with a $10 million advance, developers only start getting paid once the accumulated revenue share reaches 10 million, which would require the game to generate around $66 million in sales. This means developers may not receive any payment until the game sells well over a million units at full price, showcasing the substantial threshold required to receive earnings from game sales.

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