#155 – Finding the Right Models for Growth with Brian Balfour of Reforge
Indie Hackers
00:00
Growth loops at Hubspot
Products like Hubspot grew through compounding growth loops, rather than funnels. They used a company-generated content loop to attract leads and generate revenue, which funded more content creation. As the loop became more efficient, guest writers joined and generated even more content. The new product led approach focused on user-generated content loops and viral loops. Hubspot's early sales pro product used a financial loop, offering email tracking with a limit of 100 notifications. Users were incentivized to invite others after hitting the limit. This strategy led to hundreds of thousands of users. Building and improving these compounding loops is crucial for product growth.
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