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Master the Craft, But Win the Work
Great impact arises from mastering both the craft and the skills to win the work. Creative professionals often focus solely on executing their tasks but neglect the crucial aspect of attracting clients and creating engagement. The skills required for 'doing the work' differ fundamentally from those needed for 'winning the work.' For instance, while clients may respond promptly during project execution, communication strategies must shift when seeking new opportunities; low response rates are expected. Furthermore, communication styles differ: clear, detailed communication is vital when fulfilling tasks, whereas concise, approachable messages are more effective for outreach, ideally limited to 50 words to accommodate mobile viewing. Prioritizing both dimensions is essential for long-term success.