Delineating the concept of power is essential for effective selling, as the goal is to empower others. True power encompasses the ability to influence or enact change, akin to the omnipotence described in a spiritual context, where thoughts directly shape reality. By helping prospects envision and step into their desired identity, they can make ownership decisions that reflect their true selves. Furthermore, it is crucial to promote rational decision-making over emotional impulses in the sales process to ensure lasting choices.