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#191: Breaking down my $60,723 product launch
Creator Science – Learn from today's top content creators
Show The Price Early Like Justin Moore (Jay Clouse)
Showing the price early in a product launch is crucial to avoid customer confusion and increase perceived value. Delaying the price announcement can lead to customers assuming the product is overpriced. By revealing the price sooner, customers have time to mentally prepare and understand the value proposition, reducing sticker shock at launch. Demonstrating the product's capabilities before stating the price can make it seem like a bargain. Not disclosing the price early in the campaign can lead to undervaluation of the product. Following the example of Justin Welsh in revealing the price early is a strategic move for a successful launch.
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